Multiple choice questions are versatile, intuitive and provide clear and easy to analyze data. They are particularly useful for prioritizing ideas or projects.
In this article, analyze your MCQ results step by step:
- Check the percentage of participation
- Identify the configuration of the MCQ: single choice or multiple-choice
- Analyze the percentage of votes
- Export the results
Check the percentage of participation
✋ Before diving into the analysis of the results, take a look at the participation rate. If you observe a 50% participation rate or higher, you can consider that you have a sufficiently representative trend.
Identify the configuration of the MCQ: single choice or multiple choice
Depending on the configuration of the multiple-choice question, you can interpret the results differently.
The participants were asked to vote on only one of the proposed options. The votes are therefore distributed over 100%.
→ This configuration allows you to decide and opt for one choice.
💡 Are your results out of 99 or 101% instead of 100%? This can happen because of rounding. We tell you all about it in the article: Why the sum of percentages does not equal 100%?
Participants were asked to specify their preferences and select two or more options. Therefore, the distribution of votes can far exceed 100%.
→ This configuration allows you to identify broad trends.
Analyze voting percentages
At a glance, you can see the majority opinions with options sorted from most to least voted. Always pay attention to the voting percentages before making a decision; 20% already reveals a trend.
The most selected option
The majority of participants agree with this choice. This is the strongest option.
Be careful, though: if you have less than 50% of the votes, it means that this option has less than half of your teams. So don't put the other options aside just yet.
💡Tip: Before making a final choice of the majority option, evaluate your teams' satisfaction with this option through a closed question via another survey. Find all our tips in the article: Phrasing a closed question.
The other options
Even if they gather fewer people, the other options can express trends from 20% of votes. Don't rule out these options immediately and keep an eye on what your teams say when discussing the results or through future surveys.
The exit option
You have proposed an exit option with an excluding option ("other", "I am not concerned", etc.) and observed a significant percentage of votes (more than 20%)?
- This indicates that you may have missed something. If so, ask yourself and your team what the alternatives or other options might be.
- It is also possible that a portion of the survey population is not concerned with this question. In this case, consider creating a more targeted campaign if you want to explore this topic further.
Want to analyze outside of the Supermood tools? You can also export your results :
- in Excel format: from the question or campaign list
- in PowerPoint format: from the survey report
- in image format (png, jpeg, or pdf): from the question.
Need help interpreting your results? Please contact your account manager! Our team of experts will be happy to support you on this topic. 💁♀️