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Analyzing a multiple choice question (MCQ, Yes/No)
Analyzing a multiple choice question (MCQ, Yes/No)
Emilie Roze avatar
Written by Emilie Roze
Updated over a week ago

Multiple-choice questions are versatile, intuitive, and provide straightforward and easy-to-analyze data. They are handy for prioritizing ideas or projects. Let us guide you in your analysis of MCQ results!

In this article :

1. Checking the participation

✋ Before diving into your analysis, take a look at the participation rate. A participation rate of 50% or more can be considered a sufficiently representative trend.

2. Identifying the MCQ configuration: single or multiple choice

Depending on the multiple-choice question configuration, you may interpret the results differently.

  • Single choice
    → This configuration facilitates the decision-making process.
    Participants were asked to vote on only one of the proposed options. The votes are therefore distributed over 100%.

ℹ️ Your results can be spread over 99 or 101% instead of 100% due to rounding.
⇒ For more information: Why don't the percentages add up to 100%?

  • Multiple choice
    → This format helps in identifying the main trends.

    Participants were asked to specify their preferences and to select two or more options. The distribution of votes can therefore be well over 100%.

3. Analyzing voting percentages

At a glance, you can see the majority opinions with options sorted from most to least voted. Focus on the most selected option, the exit option (if applicable), and the other options whenever you see more than 20% of votes.

👍 The most selected option

This is the most preferred option because the majority of participants are in favor of this choice.
Before setting aside the other options, make sure that the most selected option gathers more than half of the teams (more than 50% of votes).


If you are not sure whether the number of votes is sufficient to make a decision, you can assess your teams' satisfaction with the majority option using a closed question.
⇒ Find our tips for: Formulating a closed question

🚪 The exit option

If you observe a significant percentage of votes (more than 20%) for the exit option ("other", "I am not concerned", etc.), this may reveal two situations.

  • A part of the surveyed population is not concerned by this issue. 🫥
    → If you want to explore this topic further, you will need to think about creating a more targeted campaign to exclude the unaffected population.

  • You might have missed something. 🤔
    → If the case arises, ask your teams what the alternatives could have been when reporting the results.

📶 The other options

The other options can express trends starting from 20% of votes. Do not dismiss them immediately and keep an eye on what your teams are saying.

4. Exporting results

Want to conduct an analysis outside Supermood tools? You can always export your results:

  • in Excel: from the question or the campaigns list

  • in PowerPoint: from the survey report

  • in an image(png, jpeg, or pdf): from the question



You need help interpreting your results? Contact your Account Manager! Our experts will be happy to assist you. 💁‍♀️

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